Ecommerce SEO is the work that gets an online shop’s category and product pages found on Google. PennyRank’s ecommerce SEO starts at £99 a month for small UK shops, with product descriptions counted as pages and a Custom plan for shops over 500 products.
Ecommerce SEO Packages and Prices
This table shows the shop work in each plan. Most small shops start on Growth. The full table is on our SEO package prices page.
| What you get | Starter£99 /month | Growth£199 /month | Pro£349 /month | CustomAgreed on a call |
|---|---|---|---|---|
| Pages optimised a month | 5 | 10 | 20 | Scoped |
| New articles a month | 1 | 3 | 6 | Scoped |
| Technical SEO | Essential | Full | Full, monitored | Scoped |
| Speed, Core Web Vitals and schema | Not included | Included | Included | Scoped |
| Keywords tracked | 20 | 50 | 100 | Scoped |
| Google Merchant Center free listings | Not included | Not included | Included | Scoped |
All plans: rolling monthly, no VAT, no set-up fee, 50% refund guarantee.
What Ecommerce SEO Is
Ecommerce SEO is search engine optimisation for online shops. It focuses on category pages, which win broad searches such as “water filter jugs”, and product pages, which win specific searches such as a model name. It also handles problems only shops have: filter and sort pages that create duplicate URLs, products that go out of stock, and product schema for prices and availability.
What Our Ecommerce SEO Includes
Our shop work covers six parts.
- Category pages: titles, headings and a short introduction written for the category’s main search.
- Product pages: descriptions rewritten around what buyers search for, counted as pages optimised.
- Product schema: price, availability and review markup, on Growth and Pro.
- Duplicate and filter URLs: canonical tags and indexing rules so filters do not compete with categories.
- Buying guides: the monthly articles answer buyers’ questions and link to categories.
- Speed: image sizes, apps and plugins that slow product pages, on Growth and Pro.
Which Shops It Suits, and Which It Does Not
The fixed plans suit shops with up to 500 products: Growth for most, Pro when competition is high or Google Shopping matters. Shops with over 500 products need a Custom plan agreed on a call, because the volume of pages changes the work. A shop that sells only through marketplaces such as Amazon, with no website of its own, is not a fit.
How Our Ecommerce SEO Works
The first six months follow this order.
- Month 1: full audit, competitor analysis, technical fixes, tracking set up.
- Month 2: top categories optimised, product schema added, duplicate URLs controlled.
- Months 3 to 4: best-selling products rewritten, first buying guides published.
- Months 5 to 6: more categories and products, older pages refreshed, Merchant Center on Pro.
Ecommerce SEO Results to Expect
Shop results build as more category and product pages are optimised. For a water filter brand on WooCommerce, daily impressions rose from about 3,500 to about 16,000 between month 2 and month 8 of our work.
Daily impressions up from about 3,500 to about 16,000
From month 2 to month 8 of our work, daily impressions grew more than fourfold and daily clicks roughly doubled.
Ecommerce SEO by Platform
Each shop platform handles SEO differently, so each has its own page.
- Wix shops: Wix SEO services
- Shopify and Shopify Plus: Shopify SEO services
- WooCommerce: WordPress and WooCommerce SEO services
- Headless and custom-coded shops: SEO for custom-built and headless websites
Link Building for Online Shops
Shops in competitive markets often need links beyond citations, scoped to the competition. See our link building services.
Ecommerce SEO Questions
What are ecommerce SEO packages?
An ecommerce SEO package is a fixed amount of shop SEO work each month at a set price. Ours cost £99, £199 or £349 a month, with a Custom package for shops over 500 products.
How many products can you optimise each month?
You get 5, 10 or 20 product or category pages optimised a month, by plan. A product description rewritten for its keyword counts as one page.
Do you write product descriptions?
Yes. Rewriting a product description is part of the monthly pages optimised, so it costs nothing extra within your plan’s page count.
Do you set up Google Shopping free listings?
Yes, on Pro. We set up Google Merchant Center and check your product feed so your products can appear in free Shopping listings.
Get a free ecommerce SEO audit
We check your categories, products and technical set-up against your top three competitors, and send the report within 48 hours.
Email help@affordableseoservicesinuk.co.uk