Link building is the work of earning links to a website from other websites. PennyRank’s affordable link building starts with 5, 10 or 20 local citations a month in every plan from £99, and adds wider, relevant link work on a Custom plan when the competition needs it.
Link Building by Plan
This table shows the link work in each plan. Citations are included; wider link work is scoped on Custom. Compare all our cheap SEO packages and plans in full.
| What you get | Starter£99 /month | Growth£199 /month | Pro£349 /month | CustomAgreed on a call |
|---|---|---|---|---|
| Local citations a month | 5 | 10 | 20 | Scoped |
| Full SEO audit and competitor analysis | Included | Included | Included | Included |
| Competitors tracked | 1 | 3 | 5 | Scoped |
All plans: rolling monthly, no VAT, no set-up fee, 50% refund guarantee.
What Link Building Is
A link is a clickable reference from one website to another. Search engines use links to discover pages and to judge which sites others refer to. Link building is the planned work of getting those references from relevant sites. A local citation is the simplest kind: a listing of your business name, address and contact details on a directory.
Local Citations: What They Are and Where We Build Them
Citations confirm where a business is and what it does. We build them on four kinds of site.
- General UK directories that list businesses of every type.
- Industry directories for your trade or sector.
- Local directories for your town or region.
- Map and data platforms such as Bing Places, which feed other services.
Every listing uses exactly the same business name, address and phone number, because inconsistent details weaken them.
Wider Link Building on a Custom Plan
Businesses in competitive markets often need more than citations to match the sites above them. On a Custom plan we look at the links your top competitors have, then agree a monthly scope of relevant links placed in the content of real, indexed websites. Scope and price are set on a call.
Bulk Links vs Relevant Links
The kind of link matters more than the number. This table shows the difference.
| Feature | Bulk links | Relevant links |
|---|---|---|
| Source sites | Networks, link farms, unrelated directories | Real sites in your sector or area |
| Traffic on the source | Usually none | Real visitors |
| Placement | Footers, sidebars, comment sections | Inside the main content |
| Anchor text | The same keyword repeated | Mostly your brand name, varied naturally |
| Risk | Can harm the site | Built to last |
How Our Link Building Works
Link work follows four steps.
- The audit checks the links already pointing at your site, and harmful ones are dealt with. Start with a free SEO audit.
- We set up consistent citations on the most important directories first.
- Each month we add the citations in your plan, and wider links on Custom.
- Your monthly report lists every new listing and link.
Link Building Questions
How much does link building cost?
Local citations are part of every plan, from 5 a month at £99 to 20 a month at £349. Wider link work, beyond citations, is scoped to your competition and priced on a Custom plan.
What is a link building service?
A link building service earns links to your website from other websites. Search engines read those links as signals that other sites trust and refer to yours. Ours starts with local citations.
Which links do you build beyond citations?
Relevant links placed in the content of real websites, chosen for relevance and traffic and scoped to what your competition has. We never sell bulk link packages.
Can you remove bad links pointing at my site?
Yes, in every plan. The audit at the start checks the links pointing at your site, and harmful ones are dealt with, including a disavow file where Google’s guidance says it is needed.
Get your free SEO audit
Send your website address and we reply the same working day. The audit arrives within 48 hours as a PDF report, followed by a short call.
Email help@affordableseoservicesinuk.co.uk