On-page SEO is the work of improving a website’s own pages so each one matches the search it targets: its title, headings, copy, links and images. PennyRank optimises 5, 10 or 20 pages a month, inside plans from £99, with optional approval of every change.
On-Page SEO by Plan
This table shows the on-page work in each plan. The full comparison is on our SEO package prices page.
| What you get | Starter£99 /month | Growth£199 /month | Pro£349 /month | CustomAgreed on a call |
|---|---|---|---|---|
| Pages optimised a month | 5 | 10 | 20 | Scoped |
| Keywords tracked | 20 | 50 | 100 | Scoped |
| Full keyword research | Not included | Not included | Included | Scoped |
| Speed, Core Web Vitals and schema | Not included | Included | Included | Scoped |
All plans: rolling monthly, no VAT, no set-up fee, 50% refund guarantee.
What On-Page SEO Is
On-page SEO is everything done on the page itself to help it rank: matching the words people search with, answering their question early, structuring the page with clear headings and linking it to related pages. It differs from off-page SEO, which happens on other websites, and from technical SEO, which fixes how the whole site is crawled and indexed.
What We Change on Each Page
Each optimised page goes through these checks.
| Element | What we check | What we change |
|---|---|---|
| Title and meta description | Keyword, length, appeal in results | Rewrite to match the search and earn the click |
| H1 and headings | One H1, headings that follow the searcher’s questions | Restructure the page outline |
| Opening paragraph | Whether it answers the search straight away | Answer first, in about 40 words |
| Body copy | Missing topics, terms and facts | Add what the page lacks; cut repetition |
| Internal links | Links to and from related pages | Add links with descriptive anchor text |
| Images | File size, alt text | Compress and describe |
| Schema | Markup for the page type | Add or correct, on Growth and Pro |
How We Choose Which Pages to Optimise First
We start where the return is quickest, using Search Console data.
- Pages with many impressions but few clicks.
- Pages ranking just off page one, in positions 11 to 20.
- Pages that sell your main services.
- Pages that need new content rather than changes go to SEO content writing.
On-Page SEO for AI Search
AI answers lift short, clear passages from pages. The same on-page work helps: a direct answer at the top of each section, plain facts and clear headings. Full AI search optimisation, including markup and testing in AI tools, is part of Pro.
How Our On-Page SEO Works
Each month follows the same cycle.
- Choose the month’s pages from Search Console data.
- Rewrite and restructure each page.
- Send changes for your approval, if you asked to approve them.
- Publish, request indexing and record the change in your report.
On-Page SEO Questions
How much does on-page SEO cost?
On-page SEO is part of every plan: 5 pages a month at £99, 10 at £199 and 20 at £349. There is no separate charge per page.
What is on-page SEO vs off-page SEO?
On-page SEO is the work on your own pages: titles, headings, copy and links. Off-page SEO is what happens on other sites, such as links and citations that point to yours.
Will you change the wording of my pages?
Yes, where the copy misses the search or the answer. If you prefer, you can approve every content change before it goes live; just tell us at the start.
What does “pages optimised” count?
One page updated in full for its keyword counts as one: title, meta description, headings, copy, internal links and images. A rewritten product description also counts as one page.
Get your free SEO audit
Send your website address and we reply the same working day. The audit arrives within 48 hours as a PDF report, followed by a short call.
Email help@affordableseoservicesinuk.co.uk