An SEO package is a fixed amount of SEO work each month for a set price. PennyRank’s packages cost £99, £199 or £349 a month for small and growing businesses, and larger businesses get a Custom package agreed on a call. Every package is rolling monthly, with no VAT, no set-up fee and the same affordable SEO services team.
Compare Our SEO Packages
This table lists everything each package includes. Every row is a monthly promise, and it is what the refund guarantee is measured against.
| What you get | Starter£99 /month | Growth£199 /month | Pro£349 /month | CustomAgreed on a call |
|---|---|---|---|---|
| Work starts | Within 24 hours | Within 24 hours | Within 24 hours | Within 24 hours of agreement |
| Full SEO audit and competitor analysis | Included | Included | Included | Included |
| Full keyword research | Not included | Not included | Included | Scoped |
| Keywords tracked | 20 | 50 | 100 | Scoped |
| Pages optimised a month | 5 | 10 | 20 | Scoped |
| New articles a month | 1 | 3 | 6 | Scoped |
| Content refresh and internal linking | Included | Included | Included | Included |
| Technical SEO | Essential | Full | Full, monitored | Scoped |
| Speed, Core Web Vitals and schema | Not included | Included | Included | Scoped |
| Local citations a month | 5 | 10 | 20 | Scoped |
| Google Business Profile | Not included | Not included | Included | Scoped |
| AI search optimisation | Not included | Not included | Included | Scoped |
| Google Merchant Center free listings | Not included | Not included | Included | Scoped |
| WordPress and plugin updates | Not included | Included | Included | Scoped |
| Competitors tracked | 1 | 3 | 5 | Scoped |
| Reports | Monthly | Monthly and weekly | Monthly and weekly | Scoped |
| Start | Start | Start | Book a call |
All plans: rolling monthly, no VAT, no set-up fee, 50% refund guarantee.
What Each Package Delivers, Month by Month
The first month sets the site up; the work then repeats every month at the volume of your plan. This table shows the order of the work in the first six months.
| Period | Starter | Growth | Pro |
|---|---|---|---|
| Month 1 | Full audit, competitor analysis, essential technical fixes, 20 keywords tracked | Full audit, competitor analysis, full technical fixes, speed and schema, 50 keywords tracked | Full audit, full keyword research, technical fixes with monitoring, Google Business Profile set-up, 100 keywords tracked |
| Months 2 to 3 | 5 pages optimised, 1 article and 5 citations a month | 10 pages optimised, 3 articles and 10 citations a month | 20 pages optimised, 6 articles and 20 citations a month, AI search work |
| Months 4 to 6 | Same volume, with older pages refreshed | Same volume, with weekly reports and refreshes | Same volume, with Merchant Center listings for shops and monthly profile updates |
Which SEO Package Fits Your Business
The right package depends on your competition, your number of locations and whether customers find you on Google Maps. This table matches common business types to a package.
| Business | Usual package | Why |
|---|---|---|
| Sole trader or local service in one town | Starter or Pro | Starter covers pages and citations; Pro adds Google Business Profile work for map results. See our local SEO packages |
| Startup or brand-new website | Starter | Technical set-up and first content on a small budget |
| Small online shop | Growth | 10 product or category pages and 3 articles a month, plus speed work. See our ecommerce SEO packages |
| Competitive market or bigger site | Pro | Full keyword research, 20 pages a month and AI search optimisation |
| Four or more locations, or over 500 products | Custom | Scope and price agreed on a call |
What Each Budget Can and Cannot Achieve
Each budget reaches a different kind of search. This list sets out what each package is built to win, and where it stops.
- Starter, £99: rankings for specific searches such as a service plus one town, on a site with few competitors. It does not include map work or full keyword research.
- Growth, £199: a competitive town or a small online shop, with enough pages and articles each month to cover several services. It does not include Google Business Profile work.
- Pro, £349: map results, AI search and competitive markets, with 20 pages a month. Links beyond citations are scoped separately; see our affordable link building services.
- No package can promise a first-page ranking for a broad national term, and we never claim one.
Custom SEO Packages for Larger Businesses
A Custom package suits national brands, firms with four or more locations and online shops with over 500 products. We agree the scope and the monthly price on a call, based on your site and your competition. Custom packages keep the same terms as the other plans: rolling monthly, no VAT and the 50% refund guarantee.
Pay Monthly SEO With No Long Contract
Every package is pay monthly with no minimum term. You pay by bank transfer against an invoice at the start of each month, and you can stop before the next invoice. You can also upgrade or downgrade at any time, and the new package starts from your next billing month.
The 50% Refund Guarantee in Full
The guarantee refunds half of your fees if your results have not improved after six months. These are its exact terms.
- It applies to clients who have paid for six months in a row, on any package.
- We compare month 6 with month 1 on four measures: clicks, impressions, keyword rankings and enquiries.
- If none of the four is higher in month 6, we refund 50% of all fees paid over the six months.
- You claim the refund by email in month 7, and we pay it within 14 days.
How Our Prices Compare With UK SEO Packages
Published UK SEO packages start between £90 and £150 a month. This table shows the monthly prices three UK providers published on their own websites, read on 12 October 2026.
| Provider | Entry package | Middle package | Top package | VAT |
|---|---|---|---|---|
| NextMark | £90 | £300 | £1,200 | Plus VAT |
| Wrise | £99 | £249 | £499 | Plus VAT |
| Phoenix Web Services | From £150 | From £350 | From £500 | Not stated |
| PennyRank | £99 | £199 | £349 | No VAT charged |
Competitor prices are as published on each provider’s own website on 12 October 2026 and may have changed since.
Start With a Free SEO Audit
The free audit shows what your site needs before you pay anything. It arrives within 48 hours as a PDF report, followed by a short call that recommends one package. Request your free SEO audit for small businesses.
Estimate Your SEO Budget
Answer five questions about your business and see which package fits. Try the SEO cost calculator.
SEO Package Questions
How much should I expect to pay for SEO?
Our plans cost £99, £199 or £349 a month, or a Custom price for larger businesses. Across the UK, published SEO packages run from about £90 to over £1,000 a month, so the plan you need depends on your competition and how many pages need work.
Are there any extra costs?
No. There is no set-up fee and no VAT is charged. The only extra cost is design or development work, which is never part of a plan and is quoted separately when your site needs it.
What does “pages optimised” mean?
One page optimised means one page updated in full for its keyword: title, meta description, headings, copy, internal links and images. A product description rewritten for an online shop also counts as one page.
What is a local citation?
A local citation is a listing of your business name, address and contact details on a directory or business listing site. Consistent citations help Google trust where your business is and which area it serves.
What is in the weekly report?
The weekly report, sent on Growth and Pro, is a short email with your ranking changes and the work completed that week. The monthly report on every plan adds clicks, impressions, enquiries and next month’s plan.
How do I pay?
You pay by bank transfer against a monthly invoice, sent at the start of each month. You can stop before the next invoice at any time, because every plan is rolling monthly.
Choose a package or ask a question
Tell us about your business and we reply the same working day with the package that fits.
Email help@affordableseoservicesinuk.co.uk