SEO services for startups build a new business’s visibility on Google from zero: the right site structure, the right keywords and the first pages that can rank. PennyRank’s startup SEO starts at £99 a month, takes pre-revenue startups and has no contract.
The Right SEO Plan for a Startup
The plan a startup needs depends on its stage. This table matches each stage to a plan; the full comparison is on our affordable SEO packages page.
| Stage | Plan | What it covers |
|---|---|---|
| Pre-launch or brand-new site | Starter, £99 | Technical set-up, 5 pages and 1 article a month, 20 keywords tracked |
| Launched and publishing content | Growth, £199 | 10 pages and 3 articles a month, speed and schema |
| Funded and competing nationally | Pro, £349, or Custom | Full keyword research, 20 pages and 6 articles a month, AI search |
SEO Problems Startups Face
Startups start SEO with four disadvantages.
- A new domain: Google has no history for the site, so trust builds slowly.
- No links: no other site has mentioned the business yet.
- A small budget: every pound has to go on work that ranks. Our guide to SEO on a budget sets out the order.
- A changing product: pages written today may describe a product that changes next quarter.
What Our Startup SEO Covers
Our startup work answers each of those problems.
- Specific searches first: pages aimed at low-competition searches a new domain can win.
- Technical set-up: clean URLs, sitemap, indexing and schema from day one.
- Citations and profiles: 5 to 20 listings a month so the business exists beyond its own site.
- Content that ages well: articles about the problem you solve, not features that may change.
SEO From Day One: What Founders Can Do Themselves
Founders can do five things themselves before paying for SEO. Our guide to SEO for a new website covers each in more depth.
- Verify the site in Google Search Console and submit the sitemap.
- Write one page for each thing you sell, each with its own title.
- Create a Google Business Profile if you serve customers in an area.
- List the business on two or three directories relevant to your sector.
- Ask early customers to describe the problem you solved, in their own words, and use those words on your pages.
A Startup SEO Timeline
For a startup, the first milestones are indexing and the first impressions in Search Console, usually in the first weeks. A new plumbing business we worked with reached about 1,400 impressions a day within its first month. Broad, competitive searches take months longer than specific ones.
A new plumbing website found on Google in its first month
We built the website and the SEO from launch. Within its first month, daily impressions rose to about 1,400.
What Startup SEO Costs
Startup SEO with PennyRank costs £99 to £349 a month, or a Custom price for larger launches. To estimate yours, use the SEO budget calculator.
Startup SEO Questions
Is SEO dead now with AI?
No. People still search on Google every day, and AI answers draw on web pages. Our Pro plan includes AI search optimisation, so your pages are written and marked up to be cited in AI answers as well as ranked.
Can ChatGPT do SEO for my startup?
It can draft ideas and copy. It cannot fix your site, build citations, track your rankings or see your Search Console data, which is where most SEO work happens.
Should a startup start SEO before launch?
Yes, for the technical set-up and the choice of keywords and pages. Getting the structure right before launch is cheaper than fixing it later; content and citations follow once the site is live.
Do you work with pre-revenue startups?
Yes. Pre-revenue startups usually start on Starter at £99 a month, which covers the set-up and first content, and move up when the business grows. Plans are rolling monthly.
Get a free startup SEO audit
Send your website address, or your launch plan if the site is not live yet. We reply the same working day.
Email help@affordableseoservicesinuk.co.uk