Google Business Profile optimisation is the set-up and monthly upkeep of a business’s Google listing, the one shown in map results. PennyRank includes full profile work, including reviews, in the Pro plan at £349 a month.
What a Google Business Profile Is
A Google Business Profile is a free listing that shows a business on Google Maps and in the map results of Google Search, with its address or service area, hours, photos and reviews. Google ranks these listings on relevance, distance and prominence, according to Google Business Profile Help. It is a core part of local SEO.
What We Optimise
We set up or correct every part of the profile. This table shows each field and why it matters.
| Field | What we set | Why |
|---|---|---|
| Primary category | The one category that best matches your main service | It has the most effect on which searches you appear for |
| Secondary categories | Other services you offer | Widens the searches you can appear for |
| Services | Every service, in customers’ words | Matches the listing to specific searches |
| Description | What you do and where, without keyword stuffing | Explains the business to searchers |
| Service area or address | Correct and matching your website | Consistency builds trust |
| Hours | Accurate, including holidays | Wrong hours lose calls |
| Photos | Real work, premises and team | Shows the business is genuine |
What We Do Every Month
A profile needs regular activity. Each month on Pro we:
- publish posts about your services, offers or recent work;
- add new photos;
- set up review requests and draft replies to new reviews;
- answer questions customers ask on the listing;
- check the profile for unwanted edits and correct them.
Why It Is in the Pro Plan
Profile work sits in Pro alongside full keyword research and AI search optimisation, because businesses that depend on map results need all three to compete. Starter and Growth cover website pages and citations. Compare all monthly SEO packages.
How to Optimise Your Profile Yourself
If you are not ready for Pro, these six steps cover the basics.
- Claim and verify your profile on Google.
- Choose the most accurate primary category.
- List every service you offer.
- Add at least ten real photos.
- Ask each happy customer for a review, and reply to every review.
- Post an update at least once a month.
Google Business Profile Questions
How much does it cost to optimise a Google Business Profile?
Full Google Business Profile work is part of the Pro plan at £349 a month, together with 20 pages optimised, 6 articles and 20 citations a month.
What are Google Business Profile optimisation services?
They are the ongoing set-up and upkeep of a business’s Google listing, so it appears in map results for the right searches: categories, services, photos, posts, reviews and questions.
Can you verify my profile?
Google sends verification to the business owner, so you complete that step. We guide you through it and handle everything after it.
Is Google My Business the same as Google Business Profile?
Yes. Google My Business was renamed Google Business Profile in 2021. The listing and the way it works are the same.
Get a free check of your Google Business Profile
The free audit includes your profile and citations against your top three local competitors. The report arrives within 48 hours.
Email help@affordableseoservicesinuk.co.uk