Affordable Shopify SEO Services for UK Shops
Shopify SEO is search engine optimisation for shops built on Shopify. It works within what Shopify controls, such as fixed URL folders and app scripts, and improves what you control: collections, products, content and speed. PennyRank’s Shopify SEO starts at £99 a month and includes Shopify Plus shops.
Shopify SEO by Plan
This table shows the shop work in each plan. Most Shopify shops start on Growth. Compare all our affordable SEO packages.
| What you get | Starter£99 /month | Growth£199 /month | Pro£349 /month | CustomAgreed on a call |
|---|---|---|---|---|
| Pages optimised a month | 5 | 10 | 20 | Scoped |
| New articles a month | 1 | 3 | 6 | Scoped |
| Speed, Core Web Vitals and schema | Not included | Included | Included | Scoped |
| Google Merchant Center free listings | Not included | Not included | Included | Scoped |
| Keywords tracked | 20 | 50 | 100 | Scoped |
All plans: rolling monthly, no VAT, no set-up fee, 50% refund guarantee.
What Shopify Does for SEO, and What It Does Not
Shopify, according to its Help Center, provides several SEO features by default. This table shows what it handles and what still needs work.
| Area | Shopify handles | Still needs work |
|---|---|---|
| Sitemap | Generated automatically | Making sure only useful pages are in it |
| Titles and descriptions | Editable for every page | Writing them for the right searches |
| URLs | Fixed folders: /products/ and /collections/ | Choosing clear handles; managing duplicate product paths |
| Canonical tags | Added by default | Checking themes and apps do not break them |
| Speed | Fast hosting | Image sizes, app scripts, heavy theme sections |
| Product schema | Basic markup in many themes | Complete, correct markup for price, stock and reviews |
Our Shopify SEO Work
On a Shopify shop we work on six areas.
- Collections: titles, headings and an introduction that targets the collection’s main search.
- Products: descriptions rewritten for what buyers search, counted as pages optimised.
- Duplicate paths: internal links pointed at the canonical product URL.
- Apps and speed: unused apps removed, image sizes and scripts reduced, on Growth and Pro.
- Product schema: complete markup, on Growth and Pro.
- Blog: buying guides that link to collections.
The approach is the same one we use for every online shop; read more about our ecommerce SEO.
Shopify Speed and Apps
Every app installed on a Shopify shop can add code to every page, and apps that are uninstalled can leave code behind. We list each app’s effect on load time, remove what is unused, and resize images that are larger than they display, so product pages load faster on mobile.
Shopify SEO Results
Shop results build as more collections and products are optimised. For a water filter brand, on WooCommerce rather than Shopify, daily impressions rose from about 3,500 to about 16,000 between month 2 and month 8 of our work.
Daily impressions up from about 3,500 to about 16,000
From month 2 to month 8 of our work, daily impressions grew more than fourfold and daily clicks roughly doubled.
Shopify SEO Questions
Where can I find a Shopify SEO expert in the UK?
PennyRank works on Shopify and Shopify Plus shops across the UK, from £99 a month. Every plan starts with a full audit of your shop and a comparison with your top competitors.
Is Shopify good for SEO?
Shopify handles the basics well: sitemaps, editable titles and descriptions, and mobile-friendly themes. Its fixed URL folders, duplicate product paths and app scripts need managing, which is where most Shopify SEO work goes.
Do I need to change my Shopify theme?
Usually not. A theme only needs to change if its speed or structure blocks ranking. Theme design work is quoted separately and only recommended when it will help.
Do you work on Shopify Plus?
Yes. Shopify Plus shops often have large catalogues; those with over 500 products usually suit a Custom plan.
Get a free Shopify SEO audit
We check your collections, products, apps and speed against your top three competitors, and send the report within 48 hours.
Email help@affordableseoservicesinuk.co.uk