Local SEO is the work that makes a business appear when people nearby search for its services, in Google’s map results and in the normal results below them. PennyRank’s local SEO starts at £99 a month for UK businesses of any size, with full Google Business Profile work in the £349 Pro plan.
Local SEO Prices by Plan
This table shows the local work in each plan. Choose Pro if map results bring you most of your customers, and see all our monthly SEO packages for the full comparison.
| What you get | Starter£99 /month | Growth£199 /month | Pro£349 /month | CustomAgreed on a call |
|---|---|---|---|---|
| Pages optimised a month | 5 | 10 | 20 | Scoped |
| Local citations a month | 5 | 10 | 20 | Scoped |
| Google Business Profile | Not included | Not included | Included | Scoped |
| Keywords tracked | 20 | 50 | 100 | Scoped |
| Speed, Core Web Vitals and schema | Not included | Included | Included | Scoped |
All plans: rolling monthly, no VAT, no set-up fee, 50% refund guarantee.
What Local SEO Is
Local SEO is search engine optimisation for searches with a place in them, such as “plumber in Bolton” or “accountant near me”. Google answers these searches with two sets of results: the local pack, a map with three businesses, and the normal results underneath. Local SEO improves a business’s position in both, using its website, its Google Business Profile and its listings on other sites.
What Our Local SEO Includes
Our local SEO work covers five parts.
- Local pages: one page for each service and each main town you serve, written with real local detail.
- Citations: 5, 10 or 20 listings a month on business directories, by plan.
- NAP consistency: the same business name, address and phone number everywhere your business is listed.
- Local schema: LocalBusiness markup that tells search engines your services and area, on Growth and Pro.
- Google Business Profile: categories, services, photos, posts and reviews, on Pro.
Who Local SEO Suits, and Who It Does Not
Local SEO suits any business whose customers are in a defined area: trades, clinics, salons, solicitors, cleaners, shops with a counter. It also suits businesses with several branches, which usually need a Custom plan. It does not suit an online-only business that sells nationally, because its customers do not search with a place name; ecommerce or national SEO fits better.
How Our Local SEO Works, Week by Week
The first three months follow this order.
- Week 1: full audit, competitor analysis and keyword tracking set up. Work starts within 24 hours of access.
- Weeks 2 to 4: technical fixes, NAP checked everywhere, first local pages optimised.
- Weeks 5 to 8: new service and town pages, the month’s citations, Google Business Profile updates on Pro.
- Weeks 9 to 12: pages refreshed from what Search Console shows, more citations, the third monthly report.
Local SEO Results to Expect
Local results usually appear first for a specific service plus a town. A new plumbing website we built and optimised showed about 1,400 impressions a day within its first month.
A new plumbing website found on Google in its first month
We built the website and the SEO from launch. Within its first month, daily impressions rose to about 1,400.
Local SEO for Trades
Plumbers, electricians, builders and cleaners face directories that outrank them for their own trade. We have a dedicated approach for them; see our SEO services for tradesmen.
Google Business Profile Optimisation
Your Google Business Profile is the listing that appears in the map results. Full profile work, including posts, photos and reviews, is part of the Pro plan. Read more about Google Business Profile optimisation.
Local SEO Questions
How much should I pay for local SEO?
Local SEO with PennyRank costs £99, £199 or £349 a month. If customers find you through Google Maps, choose Pro at £349, because it is the plan that includes Google Business Profile work.
Do I need a physical address for local SEO?
No. A service-area business, such as a mobile trade, can rank locally without a shop front. Its Google Business Profile can hide the address and show the areas served instead.
Can you rank me in more than one town?
Yes. Each town you serve gets its own page with real local detail, plus citations. How many towns your plan covers is set during the free audit, based on competition in each one.
Do you manage my reviews?
Review work is part of the full Google Business Profile service on Pro, alongside posts, photos and profile updates. Starter and Growth do not include review work.
Get a free local SEO audit
We check your pages, citations and map listing against your top three local competitors, and send the report within 48 hours.
Email help@affordableseoservicesinuk.co.uk