SEO for Cleaning Companies in the UK
SEO for cleaning companies is the work that puts a cleaning business in front of people searching for cleaners in its area. Its value is in recurring clients: a weekly clean or an office contract is worth far more than one visit. PennyRank’s SEO for cleaning companies starts at £99 a month.
The Right SEO Plan for a Cleaning Business
Domestic cleaners who win work from Google Maps need Pro; commercial cleaners often start on Growth. This table shows the work that matters to a cleaning business. It builds on our SEO services for tradesmen.
| What you get | Starter£99 /month | Growth£199 /month | Pro£349 /month | CustomAgreed on a call |
|---|---|---|---|---|
| Pages optimised a month | 5 | 10 | 20 | Scoped |
| Local citations a month | 5 | 10 | 20 | Scoped |
| Google Business Profile | Not included | Not included | Included | Scoped |
| Keywords tracked | 20 | 50 | 100 | Scoped |
All plans: rolling monthly, no VAT, no set-up fee, 50% refund guarantee.
The Cleaning Services Customers Search For
Cleaning searches fall into five groups. This table shows each group and the page it needs.
| Service | How people search | Page it needs |
|---|---|---|
| Regular domestic cleaning | “house cleaner”, “weekly cleaner near me” | Domestic page and map listing |
| End of tenancy | “end of tenancy cleaning”, “move out clean” | Page for tenants, landlords and agents |
| Deep cleans | “deep clean”, “one-off clean” | One-off cleaning page |
| Commercial | “office cleaning”, “commercial cleaners” | Commercial page with contract details |
| Specialist | “carpet cleaning”, “oven cleaning” | One page per specialist service |
What Our SEO for Cleaning Companies Covers
Our cleaning work answers those groups, using our local SEO as the base.
- Service pages for each type of clean you offer, with what is included.
- Separate domestic and commercial pages, because the buyers and their questions differ.
- Area pages for the towns and districts you cover.
- Google Business Profile on Pro: cleaning categories, services, photos, posts and reviews.
- Citations on local and service directories, 5 to 20 a month by plan.
How to Improve a Cleaning Company’s Website SEO Yourself
A cleaning business can do these six steps without paying anyone.
- Complete your Google Business Profile with every service and the areas you cover.
- Write one page per service, stating what is included and what is not.
- Say on your site whether you are insured and how you vet your staff, if you do.
- Ask regular clients for Google reviews that mention the service and the area.
- Add a page for landlords and letting agents if you do end of tenancy work.
- Keep your business name, address and phone number the same everywhere.
Winning Commercial Cleaning Contracts Through Search
Office managers search for commercial cleaners with words such as “office cleaning contract” and “commercial cleaning company”. They want the sites you clean, how often, out-of-hours working, insurance and a named contact. A commercial page that answers all of those, with one case example, competes for contracts a domestic page never reaches.
Results for Cleaning Businesses
Local service results usually appear first for a service plus a town. A new trade business we built and optimised, a plumber, reached about 1,400 impressions a day within its first month.
A new plumbing website found on Google in its first month
We built the website and the SEO from launch. Within its first month, daily impressions rose to about 1,400.
SEO for Cleaning Companies Questions
Which keywords should a cleaning company target?
Target each service plus each area you cover, such as “end of tenancy cleaning Salford”, along with office and commercial cleaning terms if you offer them. These bring buyers who already know what they need.
Should domestic and commercial cleaning have separate pages?
Yes. Homeowners and office managers search with different words and want different details, such as regular slots for homes and contracts and insurance for offices.
Can SEO bring letting agent and landlord work?
Yes, through end of tenancy pages written for agents and landlords, covering deposit-ready standards, turnaround times and the areas you cover.
Do cleaning companies need Google Business Profile work?
Yes, if customers find you on Google Maps, which most domestic customers do. Full Google Business Profile work is part of the Pro plan.
Get a free SEO audit for your cleaning business
We check your website, map listing and reviews against the three cleaning companies above you, and send the report within 48 hours.
Email help@affordableseoservicesinuk.co.uk