SEO content writing is writing new pages and articles planned to rank for specific searches. PennyRank writes 1, 3 or 6 articles a month and refreshes older pages, inside plans from £99. Our writers use AI tools to help draft, and a person edits and checks every piece.
Content by Plan
This table shows the content work in each plan. The full comparison is on our SEO packages page.
| What you get | Starter£99 /month | Growth£199 /month | Pro£349 /month | CustomAgreed on a call |
|---|---|---|---|---|
| New articles a month | 1 | 3 | 6 | Scoped |
| Content refresh and internal linking | Included | Included | Included | Included |
| Full keyword research | Not included | Not included | Included | Scoped |
| Keywords tracked | 20 | 50 | 100 | Scoped |
All plans: rolling monthly, no VAT, no set-up fee, 50% refund guarantee.
What SEO Content Writing Is
SEO content writing starts from a search, not a topic. Each piece answers one search intent, covers what a searcher needs to know, uses the words they use and links to the related pages on your site. It differs from general copywriting because every heading and paragraph is planned against what already ranks.
What We Write
We write five kinds of content.
| Type | Purpose |
|---|---|
| Articles and guides | Answer the questions your buyers search before they buy |
| Service pages | Win the searches for each thing you sell |
| Location pages | Win searches in each town you serve |
| Product and category copy | Help shop pages rank, counted as pages optimised |
| Refreshes | Update older pages that are slipping, in every plan |
Changes to existing pages’ titles, headings and structure are handled by our on-page SEO services.
How Each Piece Is Planned and Written
Every piece follows six steps.
- Choose the search and confirm its intent from what ranks now.
- Write a brief: headings, questions to answer, facts to include, links.
- Draft, with AI tools helping where they save time.
- Edit and fact-check by a person; every claim not about your business needs a named source.
- Send for your approval, if you asked to approve content.
- Publish, link from related pages and request indexing.
Content Refreshes
A page that ranked last year can slip as competitors update theirs. Every plan includes refreshes: we find pages losing clicks in Search Console, update their facts and answers, and republish them with the date changed.
Who Writes Your Content
The PennyRank team writes your content. Writers plan and draft with AI assistance, and a person edits every piece for accuracy, tone and UK English before it reaches you.
SEO Content Writing Questions
How much does SEO content writing cost?
Content writing is part of every plan: 1 article a month at £99, 3 at £199 and 6 at £349, plus refreshes of older pages. There is no separate charge per article.
Can ChatGPT write SEO content?
It can produce a draft. We use AI tools to help draft, but a writer plans every piece from a brief, and a person edits and fact-checks it before it reaches you.
How long is each article?
As long as the topic needs and no longer. Length is set in each brief from what the searcher needs to know, so there is no fixed word count.
Do I approve content before it is published?
If you want to, yes. Approval is optional: tell us at the start and every article comes to you before it goes live.
Get your free SEO audit
Send your website address and we reply the same working day. The audit arrives within 48 hours as a PDF report, followed by a short call.
Email help@affordableseoservicesinuk.co.uk